When WHSmith reviewed applications for its Business Graduate programme, one candidate stood out immediately, not because of a perfectly polished CV, but because her story felt real.

That candidate was Jasmine Uppal.

Jasmine didn’t just list experiences. Her Vizzy profile brought to life who she is, how she thinks and what drives her.

“I would not have gotten that far through the process without Vizzy. It was nice to see something different and personal. Every other application was so robotic and monotone.”

Turning Applications into Insight

Like many graduates, Jasmine was applying into a highly competitive process. What made her application land wasn’t louder credentials, it was clarity.

Using Vizzy’s Memory Lane prompt, Jasmine shared how her family has run a small convenience store for over 18 years. It wasn’t a throwaway anecdote. It gave WHSmith genuine insight into her work ethic, entrepreneurial mindset, and early exposure to customer experience - things you’d never find on a CV.

Bringing experience to life

Jasmine didn’t rely on job titles alone. As President of Durham University’s John Snow College JCR, she used images and stories to bring her leadership experience to life, showing collaboration, responsibility, and personality in action.

For employers, this meant seeing how Jasmine shows up in teams, not guessing based on bullet points.

Values you can actually hire for

One of the strongest signals in Jasmine’s Vizzy came through a simple prompt: “In the office, I’m the one who always…”

[insert image of prompt]

Her answer revealed how she leads through openness and collaboration, checking in with peers before taking action and valuing honest communication.

That’s not “culture fit” by assumption, that’s values made visible.

Why this matters for employers

Jasmine’s story isn’t just a success story. It’s a reminder of what happens when companies give candidates space to be human:

• You see motivation, not just qualifications

• You reduce bias created by AI generated CVs

• You build teams with depth, diversity, and intent

WHSmith didn’t just hire a graduate. They hired someone whose mindset, values, and lived experience aligned with their business.

Curious to see how Jasmine brought her values, experiences and leadership style to life through Vizzy?

👉 View Jasmine’s Vizzy profile here.